Vaisshnav Tej's next with Gireeshaaya titled Ranga Ranga Vaibhavanga, watch the title launch teaser

Production houses are increasingly adopting innovative strategies to announce films, titles in the recent past. It's no longer a title announcement and a mere caption, but is also accompanied by a video that gives a sneak peek into the film's theme. Sree Venkateswara Cine Chitra, the producers of Vaisshnav Tej's next with actress Ketika Sharma, unveiled the title of their film, Ranga Ranga Vaibhavanga, today, with an innovative and equally romantic promotional video.

"What? Why are you coming empty handed when you promised me a treat?," Vaisshnav Tej asks in the video, to which his on-screen romantic interest Ketika Sharma responds, "Women don't need to bring anything if they want to treat men. Do you know that?" "Seems like you've come quite prepared for this," he shares. Later the girl asks him if he knows about butterfly kiss and the two share an intimate moment. The video later takes us to the film's title i.e. Ranga Ranga Vaibhavanga. 

BVSN Prasad is bakrolling the romantic entertainer which has music by Devi Sri Prasad. This will be the third release Vaisshnav's career after Uppena and Konda Polam. He has also signed a couple of projects with two other leading banners - Annapurna Studios and Sithara Entertainments. Ketika Sharma made her Telugu debut in 2021 with Puri Jagannadh-backed Romance and the sports drama Lakshya, alongside Naga Shaurya. Gireeshaaya, the director of Arjun Varma viz. the Tamil remake of Arjun Reddy, is making his Telugu debut with the project. More details about the film will be revealed soon.