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Will Telugu producer Suresh Babu reconsider his OTT releases?

Telangana Film Chamber of Commerce's request to not release Telugu films before October 31 has put many producers in a tough spot

Srivathsan Nadadhur
Jul 08, 2021
 
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Several representatives of TFCC came together for an emotional press meet earlier this week requesting Telugu film producers to reconsider their decision to release films directly on OTT. It's more than obvious that the meet was targeted at the big names behind films like Narappa, Drushyam 2 and maestro, all those who made careers and banners out of the profits they reaped out of theatres. 

Two of the 'big' films are from a five-decade-old banner Suresh Productions. It doesn't need saying that, for an industry that runs on trust and goodwill between producers and distributors, the move by the banner hasn't been well received by many and may have repercussions. The distributors have openly expressed their displeasure to the media and fans of actor Venkatesh too haven't taken the OTT move for Drushyam 2 and Narappa in their stride.

Though the OTT move may give Suresh Babu a few temporary gains and ROI on the films, of course, there's a danger that he may lose the confidence of distributors the next time he makes a biggie and wants to release it in theatres. For instance, Nagarjuna's Wild Dog, which was to be a direct-to-OTT release, made it to theatres at the last minute due to negotiations with Netflix. Will Suresh Babu do the same? All it takes is a single big-budget film for distributors and theatre owners to bring back audiences to theatres.

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