The Hottie and The Nottie star opted for the Barbie look to elevate her hotels
Paris Hilton, who is a successful businesswoman with her inherited hotel business, revolutionised hotel marketing and advertising with its inaugural global brand platform, which prioritises what has been missing from hotel marketing: the hotel stay in 2022.
What is Hilton. For The Stay?
The platform, titled Hilton. For the Stay, has been arranged to shift the focus from travel destinations and generic hotel descriptions to the hotel itself, highlighting the unique and memorable experiences that Hilton guests can expect. It's been more than a year, this approach has been a refreshing departure from the traditional hotel marketing landscape, which is often saturated with generic imagery and messaging.
Hilton's new brand platform is supported by a global advertising campaign that features humorous and relatable scenarios that highlight the importance of choosing the right hotel for a memorable stay.
Paris Hilton's brand promotion
Today The Bottoms Up actress has shared a series of snaps from her hotel, to promote Hilton. For The Stay. As Barbie has become the most successful movie of the year, Hilton chose the pink look for the promotional photoshoot.
She can be seen wearing a hot pink bodycon dress, paired with pink elbow-length gloves. She styled the dress with a diamond choker and studded earrings. No doubt, Paris is looking like a Barbie doll with her blonde ponytail and pink stiletto. The other people who joined her in this promotional photoshoot, are also seen in varieties of pink coloured dress to match her.
The 43-year-old media personality expressed her vision on Instagram by saying that Hilton hotels are like a home, away from home for her. Hence, to feel the warmth of Hilton hotels, she suggested her guests to stay just like the way she does.