The platform drops a big announcement as it launches its new content arm Hoichoi Studios
Swapankumar-er Badami Hyena’r Kobole
Last Updated: 07.15 PM, May 16, 2023
Hoichoi, the Bengali OTT platform, announces its new content wing Hoichoi Studios, marking its debut in the Bengali entertainment industry. The platform, under the studio, plans compelling stories by expanding its format and medium of storytelling; dedicated to telling stories that are non-episodic through theatrical films. On Tuesday, the Hoichoi officials announced at an event in Kolkata.
Hoichoi Studios outlays the plan and aims at three to five theatrical releases, starting this year. In addition to this, Hoichoi will continue to produce 25-30 original series every year along with bringing forth digital releases of other movies.
Talking about the launch, Chief Operating Officer, Soumya Mukherjee, who will also perform responsibilities as a producer for the studio, said, “With the support of our creators, talents, and the entire entertainment industry, we have been able to consistently deliver quality content to our users. The trust of our consumers across geographies is what acted as a catalyst behind the culmination of the Hoichoi Studios, our new wing. After catering to the audience for more than six years, we wanted to entertain and serve our audience by expanding to a new format.”
At the event, the platform announced its first project, Swapankumar-er Badami Hyena’r Kobole - slated for a theatrical release this Kali Puja. Directed by Debaloy Bhattacharya, and inspired by the famous pulp stories of Shri Swapankumar, the film will feature popular actor Abir Chatterjee in the lead as Deepak Chatterjee, a detective in his novels, along with veteran actor Paran Bandyopadhyay as the writer Swapankumar.