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Sankranthi 2023: With two good trailers, the competition between Veera Simha Reddy, Waltair Veerayya gets real

The pre-release sales of both Chiranjeevi and Balakrishna starrers are impressive with the latter having a slight edge in the US, Australian markets

Sankranthi 2023: With two good trailers, the competition between Veera Simha Reddy, Waltair Veerayya gets real
Waltair Veerayya and Veera Simha Reddy
  • Srivathsan NadadhurTeam OTTplay

Last Updated: 10.10 AM, Jan 08, 2023

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In a competitive season like Sankranthi, an impressive trailer can make all the difference in drawing crowds to the theatres. Many were curious as to which of the trailers among Veera Simha Reddy and Waltair Veerayya, would make an impression among audiences. Surprisingly enough, both the trailers have worked equally well the target audiences - the fans of stars Chiranjeevi and Balakrishna. Before the release of the trailers, it was Veera Simha Reddy which had the edge.

Veera Simha Reddy’s trailer packages Balakrishna just the way his fans want him to see, in multiple avatars. While there’s no clarity if Balakrishna will have a double role or if he’ll be seen in different looks, everything from the posters, songs and the pre-release hype are working in favour of the star. In terms of pre-release sales, Veera Simha Reddy has already crossed the $300k mark in the US and registered around A$17000 in Australia, edging ahead of Waltair Veerayya in both countries.

Going by the trends, it’s clear that Veera Simha Reddy will be Balakrishna’s best opener in the US. Waltair Veerayya, however, isn’t much behind either. Director Bobby Kolli has used the nostalgia around both its lead stars Chiranjeevi, Ravi Teja and their earlier films like Idiot, Gharana Mogudu effectively to tell a familiar-yet-entertaining story. The trailer has come as a pleasant surprise to many and has given the film the right push with its pre-release ticket sales.

Waltair Veerayya has managed ticket sales around A$7000 in Australia with nearly $230k in US by noon time on January 8. In Telugu states, the competition among Sankranthi releases is going to be all the more interesting. There are five films on the whole, including 2 dubbed releases - Vaarasudu and Tegimpu. Leading producer Dil Raju is distributing three films among the lot in multiple regions in Telugu states - Vaarasudu, Tegimpu and Kalyanam Kamaneeyam.

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