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Shark Tank India 2: Birds of Paradyes founder Yushika Jolly reveals she has been called 'rude', 'manipulative', 'greedy' owing to her pitch; Aman Gupta reacts

Yushika Jolly penned a lengthy note regarding the aftermath of Shark Tank India 2, on her LinkedIn page.

Shark Tank India 2: Birds of Paradyes founder Yushika Jolly reveals she has been called 'rude', 'manipulative', 'greedy' owing to her pitch; Aman Gupta reacts
Vineeta Singh, Siddharth Raghuvanshi, Yushika Jolly, and Aman Gupta on Shark Tank India Season 2

Last Updated: 11.18 AM, Jan 16, 2023


In one of the episodes of Shark Tank India Season 2, we saw the sharks fighting like never before for a pitch. Yushika Jolly and Siddharth Raghuvanshi brought their company, Birds of Paradyes, to the show, resulting in a fight over equity between Peyush Bansal, Vineeta Singh, Anupam Mittal, and Aman Gupta. Eventually, Shark, Vineeta, and Aman went on to deal with the Birds of Paradise. This, however, did not sit well with Peyush, Anupam, and the netizens.

Now, Yushika took to her LinkedIn page and penned a lengthy note on how she is being called out for an alleged "dirty game" on the reality show. Regarding the aftermath of Shark Tank India 2, she started by writing, "I’m starting to believe that we, as a country, despise women for being assertive and having opinions. In the last 48 hours, I have been called 'rude,' 'smug,' 'manupulative,' 'greedy,' 'bitch,' and 'unprofessional.' Hate messages abound in my DMs, in the comments on my personal page, and even on my brands' pages. I draw attention to the gender prejudice because, in contrast, my husband, who is also the co-founder, is getting praised for his excellent negotiating skills and his smile (which I do agree with)."

Talking about the reactions to her business acumen, Yushika stated, "After we chose not to accept Peyush's offer of 1% (a tough decision), a lot of people questioned that decision. As a founder, I’d like to believe I know my business better than any keyboard warrior. We decided to go with Aman and Vineeta for 2% at that time since we thought they were better suited to our needs. We could have chosen Peyush if we were truly that 'greedy.' In my last post, I defended my motivations. After analysing the situation in the tank, I made a calculated choice to lower our cap from 3% to 2%, which I believe was a good demonstration of opportunity and negotiation. And for everyone asking why create a mess for 1%, please go and build your own business, and only then will you realise how important even 1% is. There have been a few remarks about Sugar possibly acquiring paradyes in the future; all I'm asking is that you review our unit economics."

Take a look at Yushika's post below:

Meanwhile, Aman Gupta reacted to her post by commenting, "There aren’t many businesses where Shark fight happen like this. This shows the power of entrepreneurs and start-ups. Secondly, you did really well and did what was right for your business and your customers. That’s what matters at the end of the day. Thirdly, you were there on the tank the first time, and still your confidence was amazing. I sit in the chair, and sometimes it's the heat of the moment, the tank, the 13 cameras, the emotions, the feelings, and so on that get to me. For you, this was still the first one on the tank, and I haven’t seen many as confident as you."

Check it out below:

Aman Gupta's comment on Yushika Jolly's post
Aman Gupta's comment on Yushika Jolly's post

Talking about Paradyes, it's touted to be the first semi-permanent hair colour company in India. With a formula that is vegan and doesn't use animal products, they have 15 different multidimensional tones of bright and vivid dyes. The company description assures that it's their go-to product if one wants to add a distinctive layer of colour to their hair and achieve their dream transformation because it's formulated for all hair types and contains a blend of ayurvedic and herbal infusions. Hair colouring is a way to express oneself, and it has been successful in fostering a community of colour lovers.

Paradyes' goal is to encourage an increasing number of people to colour their hair and express themselves without restraint. They added that they are working hard to develop a variety of cutting-edge products and serve as one's go-to source for all their hair care and colouring requirements! The brand is now distributing throughout India, but it wants to eventually go global.

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