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Sony Entertainment Television crosses 100 million subscribers mark on YouTube

Sony Entertainment Television's YouTube channel has grown from 1000 subscribers in 2009 to 100 million in 2021.

Harshita Alok Sharma
Apr 05, 2021
 
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Sony Entertainment Television has continued to cater to diverse audiences with its shows.

Sony Entertainment Television has achieved the impressive feat of reaching 100 million global subscribers on Youtube, as revealed in a statement made by the network. They also announced that they’re the fourth entity globally to reach this monumental number of subscribers.

The statement went on to describe how the channel has grown since its inception and is now shows that can be considered the biggest on Indian television, like the reality game show Kaun Banega Crorepati and Kapil Sharma’s comedy shows. The channel has also been a platform for Super Dancer, a show where dancers can unveil their incredible dance moves. The diverse shows of Sony Entertainment Television have included inspiring stories of women empowerment in Ladies Special and Patiala Babes in addition to airing India’s longest running crime shows- CID and Crime Patrol.

The first big milestone in the journey of Sony Entertainment Television’s YouTube was in 2009, when the channel achieved its first 1000 subscribers. This number grew to 10 million by 2017, 50 million by 2019 and a whopping 100 million now. Registering an average of 2 million subscribers every month, Sony Entertainment Television’s YouTube channel boasts of having the biggest subscriber base for a broadcast brand. Attracting over 278 million viewers in the last 90 days and possessing more than half a billion likes, shares and comments in their stint on YouTube, the channel was proud to share that their engaging content has succeeded in charming viewers.

Manish Aggarwal, Head of Growth and Monetization, Digital Business at Sony Pictures Networks, shared his delight by stating that the milestone is a testimony to the fact that Sony Entertainment Television’s content performs extremely well across the three platforms of the channel- Sony Entertainment Television, SonyLIV and Youtube. Satya Raghav, Director of Content Partnership, Youtube stressed how this achievement for Sony Entertainment Television is an attestation of the fact that quality television content exhibits longevity on a platform like Youtube.

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