Studio Monkey Shoulder launches in India to support grassroot music communities

The original blended malt scotch whisky brand Monkey Shoulder launches a new music initiative, Studio Monkey Shoulder, dedicated to empowering and celebrating the grassroots music communities at the heart of music scenes around the world. Starting today, trailblazer communities from India are invited to apply for INR 10,00,000 fund to help turn their project into a reality.

From independent rehearsal spaces in Mumbai to live venues in Delhi and online radio stations, places where people connect, create and discover music, are critical to a thriving musical ecosystem. Studio Monkey Shoulder hopes to discover and spotlight these communities who are making waves and contributing to the rich tapestry of music in India and across the globe.

The initiative is a partnership between Monkey Shoulder and the online radio station, Worldwide FM, and its founder, DJ and broadcaster Gilles Peterson. They collaborate to award one Indian music community, collective or music organisation, the fund to bring an original project to life this summer.

The Studio Monkey Shoulder winning applicants will receive invaluable support from Worldwide FM, Gilles and Monkey Shoulder. Collaboration will take the form of project development, production assistance, content creation and creative inspiration. Culminating in a global broadcast, Worldwide FM will showcase these innovative grassroots projects on air, with winners interviewed by Gilles Peterson. Participating markets include the UK, US, Taiwan, Nigeria and India.

“This is exactly why I started Worldwide FM radio and there are so many other incredible community driven projects out there I want to uncover, which is what excites me about Studio Monkey Shoulder. We have no idea where this is going to take us but can’t wait to see and hear it,” says Gilles Peterson.

Applications to the Studio Monkey Shoulder fund opened on April 02, 2024. To find out more and apply, visit the Monkey Shoulder website https://www.studiomonkeyshoulder.in/