Produced by Balaji Telefilms, Kumkum Bhagya is a Television show which aired first in 2015 on Zee TV starring Shabbir Ahluwalia, Sriti Jha & Shikha Singh.
Sarla runs a marriage Hall by the name of Kumkum Bhagya and is helped by her daughters Pragya and Bulbul.
Bulbul works in an advertising agency where Purab Khanna, the owner falls in love with her despite being already engaged with Aaliya, Abhi's sister. Aaliya doubts Pragya for having an affair with Purab.
Abhi, a rockstar marries Pragya just to keep her away from sabotaging Aaliya's relationship. All this confusion and chaos leads to one thing from the other and forms the story of Kumkum Bhagya.