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The Marvels ends its theatrical run as the lowest earning MCU movie ever; the rock bottom is beyond Incredible Hulk now – Complete analysis inside

The Marvels releases on November 10, 2023, and has now ended its theatrical run after close to 2 months. 

The Marvels ends its theatrical run as the lowest earning MCU movie ever; the rock bottom is beyond Incredible Hulk now – Complete analysis inside
The Marvels and The Incredible Hulk Posters

Last Updated: 11.29 AM, Jan 06, 2024


The past couple of years have been far from rewarding for the Marvel Cinematic Universe, which is just managing to somehow survive in the center of all the criticism that says the Multiverse Saga is doomed. The last feature film to have released in 2023 was the much-anticipated "The Marvels," which was actually the sequel to Captain Marvel, that had earned a massive sum at the time of its release. But it seems like the anticipation has taken the sequel nowhere, and now as it has ended its theatrical run, the movie has redefined rock bottom for the studio.

What Is "The Marvels" About?

Starring Brie Larson as Captain Marvel, Iman Vellani as Ms. Marvel, and Teyonah Parris as Captain Monica Rambeau, "The Marvels" sees the three forming a team with the help of Nick Fury to beat an enemy seeking revenge from Carol Danvers and risking the entire universe with the intention to suck the life out of it. The movie has the three superheroes making sure that they save the world, even if this means that they will have to sacrifice something.

"The Marvels" opened to mixed reviews upon release. In our review, the analysis read, “The Marvels enters the glass-half-full situation and only partially bounces back. But with the last many projects in the MCU, the standard is dropping, and this one feels like some redemption. However, for the superhero culture in general now, anything just average is unacceptable; expectations have skyrocketed because the audience has been exposed to a wide range of content during the lockdowns.”

"The Marvels" Total Box Office Haul:

Now that "The Marvels" has ended its theatrical run, it is time to talk about the lifetime numbers. As per Box Office Mojo, the Brie Larson-led MCU flick has earned only $205.8 million at the global box office, which is not just underwhelming but very upsetting. Even if you do not compare it with any other project, it has not even managed to break even or collect the budget invested. Made at a $220 million cost, the film has earned $84.5 million in the domestic circuit and $121.3 million globally.

These numbers have now placed "The Marvels" at the bottom of the list of films as the numbers are even less than "Incredible Hulk." The Edward Norton starrer had earned $264 million, and this was in 2008. Which means "The Marvels" is now the worst-performing Marvel Cinematic Universe movie ever. Not the kind of history any filmmaker or studio wants to create.


"The Marvels" Comparison:

The comparisons make "The Marvels" haul look even more cursed. With a $205.8 million collection, the movie has fallen behind every doomed superhero movie in recent times, regardless of MCU or DCU. At home, "Eternals" was said to be a dud and still earned $400 million at the global box office.

"The Marvels" couldn’t even go close to "The Flash’s" box office collection. The Ezra Miller starrer was so doomed that the negative publicity had killed all its chances to be a hit. The movie still managed to bring $270.6 million. The Brie Larson starrer did have the conversation around Superhero fatigue associated, but that cannot be compared to what "The Flash" has gone through.

To give you more perspective, the movie has even failed to touch "Aquaman And The Lost Kingdom," probably the most controversial movies in this decade. The Jason Momoa starrer is $263 million strong globally at the moment and is still in the theaters. While not that it has impressive numbers, they are still better than the MCU flick.

Marvel Studios now moves forward with a new strategy. With their last film of 2023 underperforming more than expected, the need for a hit and a bulletproof film has skyrocketed. All the hopes are now on "Deadpool 3" that hits the big screens across the globe on July 26, 2024. Stay tuned to OTTplay for more on this and everything else from the world of streaming and films.

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